When it was launched, Greenhope's degradable bags captured >90% of the modern market shopping bags in Indonesia, helping to start the awareness. Today, majority of modern supermarkets in Indonesia are using Oxium degradable bags. The company also serves many multinational companies’ branded shopping bags. Applications in utensils and foodtrays including polystyrene trays are gaining significant adoption. Adoption to replace conventional plastic packaging is also very encouraging, i.e. Ecoplas is being used widely by Indonesia’s leading brand on tissue paper, as well as bread packaging. Innovative development continues in Greenhope, with applications on landfill daily cover, diapers, face masks, gloves, and many others on the pipeline.
The company’s good for the environment mission to find solutions to polluting the planet has led to honors for its innovations. Greenhope (was PT Tirta Marta at that time) was honored with the 2011 Best Applied Innovation award by the Indonesian Ministry for Research and Technology (RISTEK), and had been acknowledged as a Unilever Preferred Partner, and Endeavor Global Entrepreneurs.
Its operations and sourcing from local tapioca cooperatives has attracted media attention in Forbes Indonesia, Globe Asia, the Jakarta Post, Bloomberg Businessweek, and other publications.
According to Sugianto, Oxium degradable plastic is priced almost the same as regular plastic. Ecoplas is 50%-100% more expensive, but still in demand because people want a bio-based plastic product that is not harming the environment.
The resin for OXIUM® and ECOPLAS® is only produced and made available through Greenhope. Greenhope brings its eco-friendly solutions to market through a network of manufacturing and sales partnerships in Indonesia, and other countries in Asia and the Americas. It welcomes like minded partners from all over the world to collaborate together and convert unsustainable plastics to sustainable ones.