Ship2B

A Business Model Promoting Sustainable Development

Authors

Mario Perez Calvo

Mario Perez Calvo

Javier Fraga

Javier Fraga

Enrique Varela

Enrique Varela

Felipe Ortuño

Felipe Ortuño

School

Universidad de Navarra

Universidad de Navarra

Professor

Isabel Rodriguez Tejedo

Isabel Rodriguez Tejedo

Global Goals

3. Good Health and Well-Being 6. Clean Water and Sanitation 7. Affordable and Clean Energy 11. Sustainable Cities and Communities

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Summary

Ship2B promotes entrepreneurship and investment in social impact. It is a social enterprise that simultaneously seeks to help social start-ups reach their goals (for instance, health and tech, tech for vulnerable collectives, tech and innovation for sustainability and tech for non-profits) and grow as an accelerator so more ideas can be developed.

Basically, they impulse the creation of business models that have a positive impact on society. By the focus on B-Value (environment, health, and society), Ship2B specializes in advice and promotion of companies that make positive inputs to society.

They connect entrepreneurs with their own community of investors. As Clara Navarro says, "The fact that we are specialized in technology, climate change and health areas promotes this connection within the communities." This connection leads to future potential opportunities to create sustainably developed holdings with a social focus. Ship2B also incentivizes the creating of such startups because of the connection it is able to create between investors and founders.

Innovation

Clara Navarro defends how their idea and project can change the Catalonian society: "Our disruptive business model creates social value through investing in innovative and socially oriented enterprises." She is a strong believer in a better future through her work.

Ship2B is a private firm with the objective of accelerating high-social-impact projects. It does so by creating a community of mentors, experts, entities and large companies available to the best entrepreneurs. The network that Ship2B creates is unique and provides plenty of opportunities for both investors and owners to create potential socially responsible business models.

This is why they have the first and largest impact investment network in Spain and a co-investment vehicle to invest in disruptive startups that generate a double profitability: economic and social.

A Business Model Promoting Sustainable Development

Inspiration

The inspiration can be learned by looking at the story of Clara. She was working in consulting, BigFour, Madrid-London, high salaries, long days. She knew that she was not happy in the sector in which she was working at that moment and she had experienced good feelings whenever she had to work or cooperate with NGOs. At first, she thought about creating a foundation to help the Catalan society, but she did not know in which areas. She started wondering about the options and found out that, by creating a social enterprise, she was able to combine both her will to change society and her need to cover her living expenses. After sharing the idea with the other two co-founders, Xavier Pont and Maite Fibla, they came up with Ship2B.

Her mental process to succeed in the founding of the startup was, "If I have the knowledge, connections, and capabilities to do something good for my beloved environment in Barcelona and around the world, why would I not do it?" This is important because they found many struggles when starting the company, as it is an innovative business model in Spain. Nevertheless, they made it through the problems and came up with the incredible business that it has become.

Overall impact

The impact of this business model is focused mainly on the local community in Barcelona and the international impact those helped firms may have. All the innovations in health, social and environmental issues brought up by the startups in which Ship2B invests are indirect positive inputs to society promoted by this company.

Health and tech, tech for vulnerable collectives, tech innovation for sustainability and tech for non-profits, the pillars of Ship2B, are the types of innovations and positive outputs that the work of Ship2B may bring to society by investing in disruptive startups.

This happens at all times, as this company is open to help and invest in startups 24/7. They filter by the potential business profitability and social impact and then invest in those who are more promising.

Business benefit

The pillars of Ship2B provide a competitive advantage with respect to other startup accelerators. Their focus is meant to take advantage of the highly developed conscience and know-how settled in Barcelona concerning these areas.

Therefore, they can help better the companies that reach Ship2B and change the world in a specific but effective way. So they benefit from this innovation, as they are the only startup accelerator focused in areas related to sustainable development. This provides Ship2B an advantage with respect to all other similar businesses that lack such values.

Moreover, their goal is improving society so the employee satisfaction is very high and the image of the company is of great consideration. The good reputation leads to a better business.

Social and environmental benefit

It promotes the existence of companies which improve the society by fulfilling at least one of the pillars of Ship2B and thus creating the company-known B-Value.

Moreover, it increases the responsible conscience and raises awareness of the importance of socially oriented companies.

Finally, the fact that Ship2B invests in these company models generates positive externalities in the Catalan society.

Interviews

Clara Navarro, Founder & CEO

Andrea Esteve, Intern

Photo of interviewee

Business information

Ship2B

Ship2B

Barcelona, ES
Business Website: https://www.ship2b.org/
Year Founded: 2014
Number of Employees: 11 to 50

Ship2B is a social enterprise that aims to "help and develop businesses with social impact." They invest in enterprises or projects (i.e., they are an accelerator) that take advantage of their technology to solve issues regarding social or health problems and promote sustainable eco-friendly development. They specialize only in these three areas, as Barcelona has well-developed organizations covering these issues and they can, therefore, provide the best service to the startups Ship2B invests in.

The specialization in the areas of health, social problems and sustainable development is commonly known in the company as B-Value, "which seeks to transform the values of firms to socially-oriented horizons." This concept englobes both the positive impact these companies can have in society and the numerous ways to be profitable while helping improve our environment.