UN Sustainable Development Goal

No Poverty


user photo Submitted by Anuradha Sookdeo
Date published: 30 Mar 2017

A Promise of Something for Everyone

As a successful entrepreneur, Bhena Lall makes it her obligation to fulfill her social responsibilities to the best of her abilities. For her, it’s not “just a tax write-off” or a way to boost her PR campaign. Mrs. Lall believes that “when someone is blessed with a lucrative business they started from scratch, they come to learn that nothing feels better than earning money on hard work, sweat and tears—except, perhaps, giving much of it back.”Mrs. Lall is the sole proprietor of Bheana’s Footwear, a business, which she established in 2000. The business has two branches - 12011 Liberty Avenue South Richmond Hill, NY 11419 and 10819 Liberty Ave, South Richmond Hill, NY 11419. Both branches serve to fulfill the every fashion needs and wants of both males and females – from clothing, accessories, purses to even shoes! As Mrs. Lall continues to strive to achieve her various goals in life and to climb the unbalanced stairs of success, she notes that she encounters countless opportunities to help others succeed simultaneously. Over the past decade, Mrs. Lall has engaged in multiple selfless ventures that aim at “developing a positive relationship to the society in which the business operates.” Most businesses would try to get rid of dead stocks in the most profitable way possible. However, such is not the case for the Bheana’s Footwear branch at 12011 Liberty Avenue South Richmond Hill, NY 11419. The dead stocks from this store are usually sorted out, neatly packed and shipped off to the Charities of the Archdiocese of New York as an annual donation. Mrs. Lall notes that she is not concern with the amount the clothing and shoes are worth, she is more concerned with the differences it bring to the people wearing them. The Bheana’s Footwear branch at 10819 Liberty Ave, South Richmond Hill, NY 11419 is equally benefitting the society as it contributes 10% of every purchase to the Operation Smile Foundation. The foundation provides reconstructive facial surgery to indigent children and young adults who lack access to any surgical care. Since 2007, Mrs. Lall has been an avid supporter of the Miss Amazing Pageants by donating all the clothing, accessories and shoes necessities each participant needs in order to feel like a true princess. The Miss Amazing Pageants “provide an opportunity for girls and young women with disabilities to build confidence and self-esteem in a supportive environment.” When questioned on how she feels about her contribution to the larger society and the value of it for her, Mrs. Lall simply quoted Mr. Winston Churchill by saying "We make a living by what we get, but we make a life by what we give."