Cultural Knowledge as a Route to Strengthening Identity
This travel and tour company goes far beyond sight-seeing. The organizers emphasize cultural, historical, environmental, and literary significance of Morocco's heritage, arts, environment and modern society. Journey Beyond Travel facilitates individuals' deepening their regard for Morocco as a place as well as Moroccans as people. This advances respect in the forms of acceptance, empathy, and shared identity. Simultaneously, tourism financially enhances the country's economy. A strong institution promoting peace as part of the fabric of society.