Innovation

Batik Soga develops new models of the motif based on the classic motifs that already exist. Batik Soga also accommodates the creativity of artists and craftsmen batik partners.

Inspiration

Starting in 2007, Batik Soga has produced batik on their own and through partnerships with other craftsmen. By doing a symbiotic mutualism, they can grow together with their partners. The partnerships also will reduce their risk of production, and at the same time can reduce their cost.

The development of the art of batik is also one of the tourist attractions to Solo, Central Java. Indirectly, the batik art would improve the local economy. Increasing the local economy will improve the quality of life of residents in the city of Solo.

Batik Soga also creates extra jobs. By employing more than 120 people, regardless of gender, Batik Soga also participates in the economic growth in the city of Solo.

As always mentioned by its founder, the slogan is “morale, focus and honesty.”

Overall impact

The impact of the Batik Soga to the society is huge. Batik Soga employs around 120 people almost equally between men and women. This is proving that Batik Soga applies gender equality. This is very important since in Solo, most females after marriage become housewives. As mentioned by Showam, "In terms of salary and career, Batik Soga does not distinguish between men and women."

Batik Soga also chooses to conduct partnerships with other craftsmen to support their business. They realize that cooperation is important. What they do also supports the development of batik’s home industry and batik small industry.

In addition to cooperation with batik artists and craftsmen, Batik Soga has also worked with the pedicab drivers, taxi drivers and rental cars to market their batik. Mutual cooperation has made Batik Soga grow and develop until today.

Business benefit

In terms of business, batik has become a sizable industry. It is seen by the height of the centers of batik in Solo. Batik is also an attraction for tourists, both local and foreigners. Local and central government are also closely watching the development of the batik industry. It is seen by the appeal of the government so that people can wear batik every Friday. Besides, the President of the Republic of Indonesia, Joko Widodo, is also very proud of batik, which is evident from his frequent use of batik in formal state occasions.

The existence of Batik Soga in business is long enough. This proves that the batik market, both of high quality and medium quality, has a high enough demand. Even for some people, batik became a symbol of social status in the society.

By working with the pedicab drivers, taxi drivers and car rentals, Batik Soga became quickly known in Solo, mainly by tourists. This is reflected in the growth of their business, fast and aggressive.

Social and environmental benefit

Social and environmental impacts of the development of the batik industry are very visible through the growth of batik craftsmen. The emergence of new artists and new batik craftsmen will grow the local economy. Indirectly, it is this condition that is currently happening on the concept of business done by Batik Soga.

By cooperating with partner artisans, Batik Soga participates in the empowerment of local batik artists and craftsmen.

In cooperation with the pedicab drivers, taxi drivers and rental cars as the marketers, Batik Soga does not need to allocate special funds for advertising or marketing personnel. In addition, this partnership will also provide additional income for the marketer partners.

Interview

Showam Agus Tri Raharjo, Co-founder (Family Member of Batik Soga)