The Founder and CEO, Shane Price, is the driving force behind Green Circle Salons with its 36 employees in six facilities across North America. Shane makes sure that the company operates within the boundaries of a triple-bottom company, considering people, planet, and profit in all decisions that are made. “Our mission is to make sure that all salons in North America have the ability to be sustainable, to have the choice to join our movement for sustainability in the beauty industry."
Green Circle Salons brings innovation to the salon industry by improving the disposal process of used materials and re-purposing those materials towards helping the environment. "What Green Circles did is we innovated a way to manage those specific waste streams that don’t have anyone managing them in a sustainable way. We are pioneers in waste management in the beauty salon industry." A big reason why salons have joined this movement is because they didn’t have solutions to deal with the large quantities of waste that is produced inside the salons. "The hair salon industry is typically left to fend with the difficult-to-manage type of waste that it generates and so it ends up in the landfill." With the help of Green Circle Salons, it is possible to further the cause of promoting awareness of environmental concerns and greener thinking to the public.