Branded Agency is a startup that has been operating in Morocco since 2014. Its main objective is to provide businesses, associations, and individuals with personalized products and services that meet their individualistic taste and demands. In a developing country like Morocco, such services are considered to be a luxury that not any business or individual can afford to use. In addition to making access to such services easy, Branded Agency is also making it affordable.
Furthermore, Branded Agency is also reaching to operate on a humanistic level. The company is collaborating with psychologists and mental health centers in Casablanca. The aim of such a collaboration is to provide special attention to the mental health patients. For example, printing personalized cheering messages on depressed and bipolar patients’ personal items is a small gesture that generates much benefit and appreciation. The items would be personalized case by case and would carry the names of the patients based on the demand of the collaborating psychologists. This is a win-win-win situation where the businesses make money, and the patients get heart-warming services.
In addition to the humanistic level, Branded Agency is also reaching to an environmental one. As the new law banishing plastic bags was implemented in Morocco, Branded Agency very quickly adjusted to the new circumstances and since then has been supplying personalized recyclable bags. This new approach certainly costs more, but is serving a greater cause: The environment.