Willow Room Salon has implemented numerous innovative practices within the salon industry.
The owner, Casey, implemented the first such practice immediately upon opening, when she opted to only use products from Davines; which specializes in sustainable products, many of which are “Zero Impact” (net zero carbon dioxide emissions during production).
The largest innovative practice relates to the salon’s relationship with Green Circle Salons (GCS) and its recycling efforts. All hair clippings, foils, color tubes, and excess color is gathered after use and shipped to GCS for cleanup and reuse in various other forms. These sustainability efforts help reduce the amount of chemicals potentially going into the water supply, and the hair clippings can be used to soak up oil spills in oceans.
Casey understood that taking these steps initially would result in higher upfront costs and ongoing expenses. She took steps in order to not only offset these expenses, but also become more sustainable. Examples of this included replacing the traditional incandescent lighting with energy efficient LED bulbs over time. Additionally, instead of purchasing furniture from high end manufacturers, she outfitted the salon with tables, desks, and other pieces built by her husband from reclaimed local wood. This strategy saved the salon money and used the sustainability practice of upcycling.
In the past, the owner has also grown a community garden where individuals could help with the garden, and ultimately use the food that was grown for personal consumption. As a way to encourage art and community, the flowers, vegetables, and fruits grown in the garden were used to make a painting that was crafted by customers of the salon over an extended period of time. As a general theme this encourages art, community, and sustainable food supplies.