The Beyond Burger is the result of years of research by Beyond Meat’s R&D center, proudly titled “the Manhattan Beach Project”. Ethan Brown, Founder, CEO, and President of Beyond Meat, explained “the lab has the brightest scientists we can recruit from the best universities all over the world.” These individuals have gathered to tackle a lofty goal. They aim not to simply create “a vegetarian alternative” but rather to “use science and innovation to be the first group of people that have separated meat from animals.”
Most consumers define meat by its origin, e.g. chicken, cow, or pig. Beyond Meat urges consumers to reconsider meat by looking at the composition instead of origin. Ethan explained the five fundamental building blocks of meat are amino acids, lipids, carbohydrates, minerals, and water. The Manhattan Beach Project has discovered a method to gather these five elements from plants and to “reassemble them into the well-known architecture of meat.” The culmination of this research is the Beyond Burger.