Djohan Nurjadi
IPMI International Business School
Amelia Naim Indrajaya
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Bank Danamon, thorugh the Danamon Peduli Foundation, launched a Corporate Social Responsibility program called "Pasar Sejahtera" aimed at improving the cleanliness, hygiene, and performance quality of traditional wet markets, and also to improve capacity building of Micro-Small-Medium Enterprises throughout traditional markets in Indonesia. This program creates sustainable development of the marketplace community; at the end improved lifestyle and in turn can generate wealth for the community.
The traditional market is part of the history of Indonesian civilization and population. Further, it is also a public place where the majority of the population meet each other on daily basis. In the suburbs, traditional markets are the backbone of the local economy.
Most traditional wet markets are dirty and unpleasant, especially in the area of meat and fish stalls. Cleanliness and hygiene factors are overlooked and make people nowadays reluctant to visit traditional markets anymore.
“Over the past few years, the traditional markets have been facing severe competition from the modern retail shops — swalayan, supermarkets and mini markets. There was no other way to survive, except to strengthen the traditional market’s competitive edge by improving its conditions, such as cleanliness, hygiene, and convenience,” said Mrs Restu Pratiwi, The Executive Director – Danamon Peduli Foundation.
Bank Danamon, through the Danamon Peduli Foundation, supports the revitalization of the traditional markets through the Pasar Sejahtera Program. The programs focus on the environment of traditional markets, i.e., health, cleanliness and hygiene aspects. The efforts to revitalize the traditional markets would result in a positive impact for market communities as well as the development traditional markets in Indonesia as a whole. In the end, traditional markets could compete with the modern retail market.
The Program of Pasar Sejahtera consists of:
Pasar Sejahtera has improved the traditional market in the aspects of cleanliness and hygiene. Pasar Sejahtera has empowered the community and brought benefit to the environment.
At the beginning, Danamon Bank provides loan to traditional market vendors who, considered as Small Employed Mass Market (SEMM) through local cooperative and who later become independently funded.
Benefits for The Community:
The traditional market becoming a pleasant and clean environment to work in and trade their goods
Benefits for The Local Government :
Benefits for Environment :
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Mrs Restu Pratiwi, Executive Director - Danamon Peduli Foundation
