Askinosie Chocolate obtains its cocoa beans directly from four locations: Davao, Philippines, Mababu, Tanzania, Cortes, Honduras, and San Jose del Tambo, Ecuador. By dealing directly with the cocoa farmers Askinosie Chocolate is certain their cocoa beans are of the highest quality. The farmers use organic pesticide and chemical-free practices to grow and distribute their cocoa to Askinosie Chocolate. Owner, Shawn Askinosie, travels frequently to all four locations to see first-hand where the cocoa is coming from and assists in the harvesting process when he is there.
In the Philippines, Askinosie Chocolate collaborates with Malagos Elementary school to provide a Sustainable Lunch Program for their students. In order to do this, Askinosie purchases a special hot chocolate, made by the school’s PTA, called Tableya. The company sells the hot chocolate in its store and online, and gives 100% of the profits back to the PTA at Malagos. The PTA uses these profits to purchase local food and provide lunches for the 800 students at the school.
In Tanzania, Askinosie Chocolate seizes the opportunity to benefit from the Direct Trade relationship with suppliers by connecting local high school students from Springfield, Missouri with the Mwaya Secondary School in Tanzania. Students from Missouri travel to Tanzania to learn about small business, entrepreneurship, and Direct Trade. The students learn about the culture of the people in Tanzania, and help in the process of farming the coca beans while they are there. Askinosie Chocolate also contributes to a number of outreach projects in Tanzania. They have provided funding for textbooks, technology software, and also support a Sustainable Lunch Program at Mwaya too. For this program, Askinosie Chocolate purchases and sells a special, sweet rice called Kyela Rice, cultivated by the PTA at the school in Tanzania. Askinosie Chocolate then returns 100% of the profits back to the PTA at Mwaya to provide lunches for about 1,100 students at the secondary school.
In addition to Askinosie Chocolate’s Direct Trade business model, they also participate in Profit Sharing with each of the farmers who supply the cocoa beans to them. On their website, Shawn Askinosie says, “We’ve formed connections by traveling to each country of origin — Ecuador, Honduras, Tanzania and the Philippines — to meet the farmers face to face. We purchase our beans above the Fair Trade market price, then after those beans have been crafted into Askinosie Chocolate bars, we venture back again to meet with the farmers and share profits from the chocolate made from their farm’s cocoa beans.” (https://www.askinosie.com/learn/a-stake-in-the-outcome.html)