Almost all of his life Jimmy had been an entrepreneur but in past he he was employed as a consultant in management and building trademarks. He saw a lot of work getting done with inventing some sort of Corporate Social Relationship work but he never felt that it was built in to the companies’ DNA.
The idea started out with the fact that he wanted to do something with bicycles and something good for the world. After this start-up and making sure it is running smoothly, Jimmy plans to be more involved with city planning for bikes and start up bike factories in the developing countries so they don't have to be exported. Electrical bikes and electrical transportation vehicles are some areas he sees coming.