Royal Flour

Empowering Villagers to Save The World

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Author

Wasudewan Wasudewan

Wasudewan Wasudewan

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

3. Good Health and Well-Being 4. Quality Education 8. Decent Work and Economic Growth 10. Reduced Inequalities 15. Life on Land

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Summary

Royal Flour (https://www.instagram.com/royalflour/) is a F&B company who focus on providing healthy food. Based on the WHO, the number of people who have a health problem due to unhealthy food is increasing tremendously. The GMO and other dangerous things are consumed by millions people every day. So, Royal Flour is committed to providing healthy food without using the artificial coloring, artificial sweeteners, artificial flavour, and preservatives.

Innovation

They have their outlets in Mal Alam Sutera and also sell by online. Some of their products are oat bread, organic chicken, and healthy cookies. This business has already profit in their 2nd year business journey. Its not easy in their first year to introduce their product and educate people to consume healthy food in such emerging country like Indonesia. Every year Royal Flour is having a program to create new entrepreneur or helping other company to learn and provide healthy food business.

On October this year, Royal Flour is working with Gerakan Seribu to educate women villagers in Pulau Kelapa Dua (part of Kepulauan Seribu, North Jakarta) to create and provide healthy food. After the training, now there are a lot of small restaurant providing healthy food in this island. Most of the tourist who are doing snorkeling and diving are coming to this island to have the lunch, and they realized the food is the best compared to other island. Now this women villagers really contributed revenue for the island and helping its government to build their Eco-Tourism campaign.

Empowering Villagers to Save The World

Inspiration

Previously, this island is only famous for Turtle Conservation. According to Melani, Co-Founder of Royal Flour , "We make sure every year we are giving back to society by transferring our knowledge to create new entrepreneurs who are focusing on providing healthy food. We want to create a healthy environment for our kids, our grandchild later. There are hundred thousand kids and peoples who are dying everyday because of cancer or other diseases due to unhealthy food. We put unhealthy food inside the kid's mouth, and can you imagine what kind of future are we preparing for them? We make them suffer. So, that's why Royal Flour is committed to change the world by doing this small thing and hope will give huge impact if all of us supports the movement. We are not only focus on profit but also give value to other people and the world. "Lets create a great environment for the humanity and start with healthy food inside our mouth".

A great word quoted from Melani who really has the passion to change the world with her husband, Berman by doing a lot of activities and joining some of the organic food organisation.

Overall impact

  • Creating healthy environment for the world
  • Creating and empowering other people to become an entrepreneur in the right way
  • Reducing no of people affected by bad disease and unhealthy problem

Business benefit

  • Introduce healthy product to the society
  • Creating new line business which will help other business ecosystem

Social and environmental benefit

  • Reducing the usage on chemical stuff
  • Providing healthy environment
  • Keeping the world clean and healthy

Interview

Melani Panjaitan, Co-Founder

Business information

Royal Flour

Royal Flour

Tangerang, Banten, ID
Business Website: http://www.royalflour.id
Year Founded: 2017
Number of Employees: 2 to 10
Royal Flour (https://www.instagram.com/royalflour/) is a F&B company who focus on providing healthy food. They have their outlets in Mal Alam Sutera and also sell by online. Some of their products are oat bread, organic chicken, and healthy cookies.