Innovation

Raising cattle while sharing knowledge to create business opportunities for many people, especially cattle farms. Pak Edy said "With raising cattle, farmers' activities in the village no longer just go to the rice fields but can have additional business which also means additional income". That is the motivation of Mr. Edy Wijayanto to share his knowledge to anyone interested. Today, the 2-days training program have been done in 23 batches. After joining the training program, anyone who wants to realize the business model offered by SapiBagus.com can ask to SapiBagus.com team to give accompaniment in starting the cattle farm business.

By utilizing internet marketing, Sapibagus.com is well known by many people and has established cooperation with many institutions who want their employees have the knowledge of raising cattle in preparation for retirement in order to have income generating activities. In the age of retirement people still can have income, Pak Edy said “Everybody can increase their asset by having cattle farming”. Police department is one of the institutions which invite SapiBagus.com to give them 2-days training about cattle farming. SapiBagus.com also has given training to the prisoners who are practicing cattle farming in the prison. Hopefully, the prisoners will have a decent work after getting out of the jail.

Through SapiBagus.com, Pak Edy Wijayanto builds a wide network of cattle farmer in order to fulfill the needs of beef in Indonesia. The network is spread along all Indonesian provinces in big islands of Indonesia including Sumatera, Java, Kalimantan (Borneo), Sulawesi, Bali and Lombok. Sapibagus.com provides assistance to the assisted partners in the form of cow business consultation starting from feasibility studies, cage making, maintenance, feeding the cow, and marketing of beef cattle. Pak Edy Wijayanto is not afraid of being rivaled by the breeders he built, in fact Mr. Edy wants to establish a Cooperative that consist of cattle ranchers. This Cooperative will be useful for:

1. Fulfilling every the cattle demand by the entire members. Demand of cattle can be fulfilled from the nearest ranches. The cow will be still in a good condition because it does not travel for a long distance.
2. Setting standards of quality of raising cattle. Equal quality of cattle among the member of the ranch network will be set up.
3. Attracting the other to start the cattle farming business and the know-how in cattle farming can be spread to more people.
4. Increasing the bargaining power of cattle farmer in the beef industry in the effort of increasing the welfare of cattle farmer.

Inspiration

Coming from a farmer's family in the village, Mr. Edy felt he had a call to work in agriculture or farming. Although already working as an Engineer in a company, Mr. Edy decided to resign from his workplace to become an entrepreneur in the field of cattle farmer. For Mr. Edy, cattle are a lucrative commodity in Indonesia considering that every Idul Adha celebration the demand for cattle increases with a very good selling price. Mr. Edy wants many people to have the opportunity to enjoy the benefits of this business.

Overall impact

Overall impact:

1. No poverty: Creating revenue generating activities for everyone who wants to increase their income. Productivity will increase as the knowledge of effective cattle farming is increasing. People above the retirement age still have opportunity to generate income.
2. Decent work and economic growth: As the knowledge of effective cattle farming is increasing, the productivity of farmer is also increasing. It contributes to the increasing of GDP per capita. The risk of fail is lower because of the accompaniment by the expert.
3. Responsible consumption and production: The correct technique in cattle farming will encourage ethical way to increase the weight of the cattle. Forcing the cow to intake huge amount of water is unethical way to increase its weight.
4. Partnership for the goals: Established cooperation between cattle farmer to help each other in developing cattle industry in Indonesia to achieve self-sufficiency in beef.

Business benefit

Business Benefit:

By creating many partners through 2-day training, Sapibagus.com ensures the availability of cattle supply to meet the demand that goes to Sapibagus.com from various regions in Indonesia. Cattle received by the customer is still in good condition, not stress, because it is not sent from a place far from the customer location. Without any network, SapiBagus.com will not be able to serve the cattle demand from a place far from the SapiBagus.com cage location.

Social and environmental benefit

Societal Benefit:

SapiBagus.com supports the improvement of the people's economy by creating work opportunities with measurable risks because there is accompaniment to succeed. SapiBagus.com helps the government in increasing the income per capita of the community.

Environmental Benefit:

Learning about the correct techniques in cattle farming, the efficient and effective way of making cow's feed is an effort of responsible resource utilization. The use of food factory’s waste to be one of the feed ingredients is a zero waste philosophy taught in the 2 day training by Pak Edy Wijayanto.

Interview

Edy Wijayanto, Owner