Innovation

NUBE (cloud) is a sustainable and innovative solution. It is a system that absorbs only the particles of hydrogen and oxygen from the air and transforms them into water, to then go through a filtration process. It can create water in places where people don't have it. This generator produces up to 30 liters of pure, alkaline, and ionized water daily. The design and size of the equipment is perfect for use in the home, it will definitely take a load off if the people suffer from constant lack of water or don't trust the quality of the water they have access to.

The business arose to find solutions to a social problem in Mexico, and they discovered that water can be created with the condensation of air; they have realized that a large percentage of the water on the planet is in the air. NUBE is the innovative product that generates potable water by collecting the moisture particles that exist in the air, transforming them for consumption. "The ideas are not ours, the ideas are all, the only thing that is ours is the execution of the plan" (Mauricio Bonilla)

A competitive advantage is that the water never goes through pipes, it does not undergo chemical processes and does not get chlorine. The properties of the water are very good, since it comes from the environment.

Inspiration

The inspiration of the creators of NUBE was the quest to find solutions for water scarcity in order to avoid future water wars, and new ways to getting it by using technology and innovation. Also, the inspiration emerges to promote a sustainable culture, providing new alternatives that people can adopt, and being part of the people who wants a better world, help new generations to live in a better place with one of the most important life elements, water.

It all started in 2012, but the company was not officially founded until 2013. The founders are Mauricio Bonilla and Gastón Islas from Sonora, Mexico. Mauricio Bonilla is a graduated from Universidad de Monterrey, while Gastón Islas went to TEC University in Monterrey, Mexico. They found themselves in the same events and started knowing each other until they agreed on the idea of ​​doing "something", in this case, an "innovation" that solved a problem in the world. They focused on the scarcity of water because they saw how in their hometown, Obregon City, the lack of water was causing protests, strikes and civil unrest. Business people wanted to take water from one place to another through an aqueduct , so they, the founders, considered that that was not the best solution because it wasn’t a sustainable practice, it was also very expensive and would affect many ecosystems. They realized that there were people who tried to solve the situation, however, most of the solutions were short-term and was not really giving a solution to the real problem. "We wanted another type of solutions and promote them through advertising campaigns was successful" (Gastón Islas).

They did not believe that in the 21st century with so much technology available, companies and individuals had not offered a sustainable solution to the water problem. So they decided to invest their time and efforts in a new business in order to implement innovative and technological solutions focused on water. "Also, we gave tutoring to the entrepreneurs in the use in technology for a better process in the company" (Mauricio Bonilla). This business, now known as "Innovaqua Water Solutions" is a Mexican company founded by entrepreneurs that specialize in solutions for water supply using the best technology.

After this, they formally launched the product through advertising campaigns, as well as Facebook, Instagram, and its official website. The strategy they took was to inform few people and let word of mouth do its job. At the moment there are three partners in the company and employ 12 people. For the founders, it is more important to have in the team people who believe in the project. "The persons that we have in the company, are the ones that make their effort for the grow of the company" (Mauricio Bonilla)

Overall impact

Empower all human beings in their water supply, so that they always have access to it and with the highest purity and that the solution will be in all homes and businesses that seek sustainability, freedom, and conscience. Stop the scarcity of water by using methods of sustainable water. Increase the use of sustainable water in houses. Make people realize that it's possible to drink sustainable water. Reduce the use of the water process that has chemicals and chlorine and use this sustainable water process.

Business benefit

The water from NUBE is of the highest quality, that is above commercial brands, because it does not pass through chemical processes, pipes, and chlorine. The properties of water coming from the dampness of the air, retains its natural pH, which is alkaline and oxygenated. Another business benefit is that it frees people from the water bottle, PET and reduced their ecological footprint. Make people realize that is that you can obtain sustainable water and good for the environment. Its one of the first companies that use methods that does not undergo chemical processes and does not get chlorine it only uses the humidity of the air.

Social and environmental benefit

The NUBE produces daily, through a process of filtration of seven phases, up to 30 liters of pure water, alkaline and ionized, without the need to be connected to any type of pipe or go through chemical processes. At the same time as it generates potable water, the equipment also allows to dehumidify the environment, reducing the proliferation of fungi and avoiding affections in some people who suffer from allergies.

The headquarters is located in Monterrey, Nuevo Leon, but is still creating in more parts of the country. However, the product (NUBE) is more efficient in the wetter areas, so people can take a greater profit. This is why their initial idea has been successful and has impacted society, making people motivated to take sustainable practices from home. "The important thing is to see how you can make an impact and join in it" (Mauricio Bonilla).

Interview

Gastón Islas & Mauricio Bonilla, Founders