Innovation

Tailored suits for men and women of all shapes and sizes. Everything is custom-made for the clients. Mr. Jackson was solely inspired by art; he renovated the idea of a custom suit by playing around with different fabrics and material. His partner, whose name he did not disclose, always loved fashion. However, he was never able to imply art into his pieces until he was able to meet Mr. Jackson, and they were able to brainstorm and ended up with an amazing product. They are currently focused more on the expansion of men's clothing and hoping that women's clothing would soon follow behind. Ultimately Mr. Jackson is hoping to expand his office space and create a freestanding store and start an online base for his clients to navigate through.

Inspiration

"Art is a key factor," according to the co-owner. The founders are inspired by art, which they implement with their clothing. They look not only to be inspired, but to inspire others as well.

Overall impact

Perry Fogg is all about giving back to the community. To begin with, Mr. Jackson would visit local schools in the area and leave the schools with leftover material from the season before. He hopes that young minds will be able to have a feel for fashion and art through his small generosity, even though he would love to do so much more. Mr. Jackson hopes to hold a class or two every week at these local schools and show them the basics of incorporating art into fashion. He tries to create small bags and giveaways for these students, so they can gain the "excitement for fashion." Along with that, he wants to make it a statement that all of his material is "Animal Friendly." This aspect is very important to their company and what differentiates his company from other custom tailored suits.

Business benefit

• Create new pieces of "art" through their clothing.
• The company provides customized suits created to fulfill their customers' needs.
• Available to the public by appointments.

Social and environmental benefit

Mr. Jackson strives to help the community and environment in many aspects. Something I found most interesting is that he uses all "faux leather and fur." Most designers usually incorporate the idea of real fur and leather because they would receive more money. However, Mr. Jackson wants to help the environment, not help destroy it. He wants to have a moral company and not do it for the money specifically. It's all about a slow, steady growth and a successful expansion. With almost three years in the business, he has already created a steady clientele that appreciates what he has to offer in his merchandise.

Interview

Brett Jackson, Co-Owner & Head Illustrator