Why does AIM2Flourish focus on for-profit businesses?
We certainly recognize that there are many individuals, organizations, and communities who demonstrate "caring" for others, the natural world, and future generations. However, at the core of AIM2Flourish is the idea that businesses generate the initial capital which supports non-profits, non-governmental organizations (NGOs), philanthropic agencies, governments, individuals, and communities around the world. If these capital generating entities (businesses) are aligned to do good and care, then in time the world will be transformed. We want to engage societies at what we believe to be the highest leverage point: business. Striving for pure profit has created today’s world, which is not sustainable. Adding a design characteristic of doing good can reverse the negative trend and create the flourishing world we all want.