In today’s society we are challenged by social norms around hyper masculinity and diversity. Melanites aims to breakthrough these norms with its new line of boy dolls. Children are impressionable and develop a sense of self-pride at a young age. Melanites is a newly founded toy store with a focus on breaking the “glass ceiling” barrier, that is imbedded in the minds of young brown boys, due to prejudgments of ethnicity and age. Melanites designs diverse toys, storybooks, and games that celebrate brown boyhood. Melanites envisions widening the presence of brown boys in toy stores world-wide through its line of boy dolls. These culturally diverse boy dolls will inspire brown boys to dream big through positive imagery and a sense of self-pride shown through each dolls character.
Business Website: http://www.brownboyhood.com/
Year Founded: 2015
Number of Employees: 2-10