BMW's mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility. The BMW Group wants to become the most successful manufacturer in the car industry. Their vision is uniqueness through diversity, leadership, and taking risks. BMW stands for Bavarian Motor Works. It is a German automobile manufacturing company founded by Franz Josef Popp in 1916. BMW began making motorcycles in 1923 and then automobiles in 1928. The first car, the Austin Seven was launched in 1928. The BMW headquarters is in Munich, Germany.
Business Website: https://www.bmwgroup.com/en.html
Year Founded: 1916
Number of Employees: 10,000+